Free & Clear Shampoo

• No ingredients carry meaningful, evidence-backed concern.

How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.

• No hidden fragrance blend.

Whether the full ingredient list, and any fragrance, are actually disclosed.

• No needless irritants or fragrance allergens for this product type.

Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.